About
Why we made Bibbly
On a vacation in 2025, we made a board book for our ten-month-old daughter Mara. Crayon drawings on cream paper, ten pages, Mara as a happy dinosaur with the rest of the family as her cast. I printed five copies and surprised my wife with them.
Mara slept with that book. She kissed the pages. She screamed when we tried to read her anything else. Four months later we were still the dinosaur family at every bath time, and the question stopped being "was that a fluke" and started being "why doesn't every kid have one of these." Bibbly is the answer to the second question.
The duo
Built by people who actually know kids and the systems behind them
Founder voice
Andrew Templeton
Co-founder. Bayesian engineer.
I'm a self-taught technologist. I've been a developer, a CTO, and somewhere along the way the person who has to explain to a board why the AI thing is going to work or why it isn't. My day job is Group CTO at a $1B+ retail holding company in a private equity portfolio, where I run an AI-native operations stack across about 300 technologists.
What I do for fun is ship production AI systems solo. The Bayesian preference engine that runs underneath Bibbly is one of those. It's the same math behind chess ratings, applied to your taste in baby names, your favorite art style for a board book, and the ten or so personality dipoles that make a character feel like a real character instead of a placeholder. The math is in under the hood if you want to see it.
Mostly though I'm a doting dad. My camera roll has more photos of Mara than there are board books on her shelf. I am not neutral about whether books about her are good.
Clinical advisor
Christina Templeton
Co-founder and clinical advisor. Pediatric nurse practitioner.
Christina has spent fifteen years in pediatrics. Twelve of those were in the pediatric ER. She finished her NP school while still working full-time in that ER. Today she is a surgical NP at Dell Children's in Austin, working primarily with cleft kiddos. The babies and toddlers in her clinic are the same age as the kids we make Bibbly books for.
She works with speech-language pathologists every day on feeding and early language. So when we sized Mara's first book for a ten-month-old's hands, picked the page count, picked what belongs on a spread at one age versus three, none of that was guesswork. It was Christina, telling me, correctly, that I had no idea what was going to hold a toddler's attention.
Christina speaks here as a pediatric NP and a parent who uses Bibbly. She is not a Bibbly employee, and nothing on this site should be read as her hospital's opinion. The clinical voice anchors how we build the product. The product is Bibbly's.
The reason any of this exists
Mara
Mara is eighteen months old. She is the first reader of every book we ship. If a page doesn't hold her attention, the page gets fixed. If a character doesn't look like itself across two spreads, the cast composite gets re-rendered. The product's quality bar is set by what a one-year-old in our living room will keep coming back to, and we have not found a better instrument.
The thesis
What we are trying to build
The personalized children's book market is an old category. The version most parents have seen is the one where a website asks for your kid's name and a hair color and then ships you a paperback with the placeholder swapped out. That product exists because doing better used to be expensive. A real custom illustration cost a working artist a day. Doing it ten times for a single book cost ten artist-days. So the category settled on name-in-template, which is what we mean when we say "personalized" in 2026.
That constraint is gone. The cost of a good illustration that matches a specific style and depicts a specific character is now under a dollar. The hard part is no longer the rendering. The hard part is knowing what your family actually looks like, what your kid actually likes, what voice register the book should hit at this age, and keeping all of that consistent across twelve books shipped over a year. That is a systems problem, not an art problem, and it is the problem Bibbly is built around. The result is books where your whole family shows up as a custom cast in an art style you picked, and the books still feel like they belong to your family the third year you are subscribed.
What we are not
The limit, stated upfront
Bibbly is not a parenting authority. We are two parents who made one good board book for our daughter and built a system to let other families do the same. Christina is a clinician and her input on age-keyed content is real, but Bibbly is not a clinical product, does not give medical advice, and is not a substitute for a pediatrician or a speech-language pathologist. We are also not a name-in-template service that ships you a paperback with your kid's name printed on page two. That product exists. It is not what we are building.
Get in touch
Reach out
For product, support, or anything that should land in the company inbox, email support@bibbly.ai. Andrew reads it.
For press, podcasts, or partnership conversations, the fastest path is the same email with "Press" in the subject line. Andrew is on LinkedIn under his full name. Christina is reachable for clinical-voice press through the same email; we route on her behalf so her workplace stays out of marketing copy.
We do not list a phone number. If you would normally call, write the email instead and tell us when you are free for a call.
Two ways to keep going
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